Conservatives favor gender typicality in female politicians
If research from Dartmouth is any indicator, Joni Ernst may have already lost the Republican primary for U.S. Senate. In fact, she may never have had a chance. The white paper, published this week, details how gendered facial cues can predict electoral success for female politicians. In other words, researchers wanted to determine if feminine appearance — especially facial cues of femininity — was correlated to success in political contests. [caption id="attachment_206" align="alignright" width="300"] State Sen. Joni Ernst appears at the Family Leader Forum at Faith Baptist Bible College in Ankeny, Iowa, on Friday, April 25, 2014. (Alison Sullivan/The Gazette)[/caption] While research has shown political success for male candidates is linked to perceptions of competence and attractiveness, this white paper demonstrates gender cues uniquely predict a female candidate’s success beyond…