A Mother’s Day question: Do we really value moms?
This year many Iowans and Americans will splurge on Mother’s Day gifts. Consumers told the National Retail Federation that their spending will be high — an average $186.39 per mom, which is a roughly $15 increase from last year. If shoppers do what they plan, the nation will experience record-breaking sales for Mother’s Day. Nationwide, spending is expected to reach $23.6 billion. According to the NRF survey conducted by Prosper Insights & Analytics, consumers plan to spend $5 billion on jewelry, $4.2 billion on special outings, $2.6 billion on flowers, $2.5 billion on gift cards, $2.1 billion on clothing, $2 billion on consumer electronics and $1.9 billion on personal services like spa visits. “Consumers are planning to open up their wallets a little bit more to celebrate the women with…